Market

A market is a place where people go to buy and sell things.

Target Market – is the segment of the available market that need/ want your product:  These are those that wish to use or consume your product or service

Target Audience – within the target market are those that you expect to purchase your product or service

Here is an Example

You sell childrens books…

kids aged between 4 and 10 – Read books = Target Market

parents, teachers, grandparents – buy the books = Target Audience

Now you list out your Target Market and then list out your Target Audience (these may or may not be the same)