Product

Product

You need to establish what you are providing your Target Market/Audience with.

Whether it is a product or a service it will be comprised of 3 elements:

Core – The Benefits
Actual – The physical item that one can touch or feel
Augmented – Value added feature or extra benefit

Let’s use the lightbulb

Core : The brightness
Actual : The bulb itself
Augmented: The warranty, guarantee, delivery, customer care etc

WRITE DOWN EACH ELEMENT OF YOUR PRODUCT

Give your product a name

Make it - Long lasting (evergreen)
Descriptive (simple)
Distinctive (stands out from the crowd)
Readable & writable
Unique
Memorable
Evoke an emotion or feeling